Posts Tagged 'PR strategy'

Blurred Lines: When Marketing, PR, and Content Overlap

Worth repeating … we ran across this article a short time ago and thought it caught the essence of what it’s like for PR pros and marketers in this new world order of content development and social media. So we’re re-blogging it here to share ideas on how you can competitively maximize the potential of a truly integrated marketing effort. We’re sure you’ll enjoy reading, and perhaps learn some new ideas too! Be sure to let us know below.

Blurred Lines: When Marketing, PR, and Content Overlap

by Aly Saxe  |

March 17, 2016   |  4,165 views

From social selling to new opportunities with mobile advertising, every marketing organization now has a cornucopia of channels through which to work its magic.

Yet, different channels and opportunities demand different skills, and the effort needed to coordinate all the necessary components and team members is immense. It can be confusing at best, unproductive at worst.

Let’s take a simple example: an infographic.

You’ve compiled the information and applied beautiful design. Now what? You probably have 10 different channels to send it through. Should one person own every channel and strategy for promotion? I mean, it’s just a simple infographic, right?

The answer is “no,” and here’s why.

Read more: http://www.marketingprofs.com/articles/2016/29554/blurred-lines-when-marketing-pr-and-content-strategy-overlap#



 

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More noteworthy news: If you’re a regular, or even occasional reader of the PRDoctorChicago blog, you know that a subject near and dear to us is the difference between public relations and lobbying. We frequently write about and advocate for a better understanding of the differences between the two communications disciplines. To that end, we express kudos to major PR organizations and firms who stepped up in March to challenge the New York State Ethics Commission ruling equating public relations communications with lobbying. This is a significant step, and one that bears watching, as the industry moves forward to challenge the efforts of those outside of PR to define what the industry is. In case you missed, simply click this link for an overview of event.


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