Posts Tagged 'PR research and data'

What Will PR Look Like in 2017?

2017-countdown

Hello, and Happy 2017!

We’ve read a lot of predictions and assessments about public relations and media coming into 2017. Here’s one reposted here from AdWorld, that pretty much describes that landscape that we see. If you’re not familiar with the terms media convergence, reputation management, influencer marketing, big data, etc., you’ll surely want to read on. Even if you are, this is a good read to make sure you’re ready. We’re also eager to compare notes and find out what you’re thinking and seeing for 2017, so please don’t forget to comment at the end.


Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that will have an impact of PR professionals

  1. Convergence

There was a time, not long ago, when you knew who your competition was. They offered the same services more or less, charged in around the same as you and looked and talked pretty much like you did. Now however, all has changed. Read more.


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