Posts Tagged 'message management'

One of the Saddest Posts You’ll Ever Read

HAPPY NEW YEAR! Ironically, in the first days of 2013 an article shooting_embed_1638265acommanded our attention that led us to send out the following antithetical tweet: “One of the saddest posts you’ll ever read: “Massacre message management” is new PR specialty: http://wapo.st/Uc5Yhj ”  If you don’t grasp the full meaning until you read this article,  don’t feel ingenuous or uninformed. It’s a new low-water mark for PR that speaks more about the social and cultural climate in which we practice today and not quite so much about the manner in which we practice. However,  if  this doesn’t make you sad, then perhaps you’ve become cynical.

Don’t get us wrong, we’re not simply reacting to wordplay and alliteration: PR people have been handling crises and disasters since the beginning of the profession. It’s part of our stock in trade.  Nonetheless, it’s a dubious and inglorious distinction to realize that “massacre message management” has become a recognized sub-specialty of  PR practice today.

We’ve shared our thoughts on a new issue that perhaps you weren’t aware of; we’d love to know yours. Looking forward to a healthy dialogue on a thorny new topic in PR!


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