Posts Tagged 'media freebies'

Pitch Perfect: So are PR gifts considered ‘bribes?’

Gift GivingWe’re taking a brief hiatus to do some internal restructuring at PRDoctorChicago. But thank goodness, the world is full of meaningful content that can be shared from others through the Internet. To that end, here’s another timely re-post.

We’ve been writing about public relations versus lobbying and this post by Jill Downie for Al Arabiya English on “gifting” journalists comes as a natural extension of that post? Is giving freebies to journalists in return for coverage acceptable, prudent, ethical? If so, when? Under what conditions?

This post got our attention because it addresses one of the everyday dilemmas that PR pros deal with. It’s been our experience that common sense and common courtesy provide simple guidelines for some of the most basic of these issues. However, this post delves into the ethics of situations and practices that might not appear so clear. Hope you’ll read, enjoy and learn. Feel free to let us know below if you have questions.

One of the most debated subjects within the media industry is the grey area of gifting.    To read more, click link below.

Source: Pitch Perfect: So are PR gifts considered ‘bribes?’


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