Posts Tagged 'marketing communications'

Communications Professionals: Are you on the Sidelines of the Social Revolution?

Make no mistake about it , the Internet and social media have changed the way that we do business. If you’re still limiting your expertise to the traditional models (print, broadcast, and even outdoor), and sitting on the sidelines of the 21stCentury communications revolution, you may soon find that you’re about as relevant to modern life as Stonehenge.
Adam Bain of Twitter discusses the company’s impact and users’ best practices.

When it comes to technology, I’m usually what’s called a “late adopter.” I will spurn new developments until the old technology expires or I am blessed to win something new. So I’m amazed to actually be on the front lines when it comes to understanding the marketing technique and implications of social media. However, true to my nature, taking this deep dive into social media and marketing, I pursued it in the manner I usually do—first through formal study (various seminars and workshops leading to SEMPO, Google Adwords courses for certifications)—then through intense application.

Fortunate for me, according to social & experiential media maven Shannon Downey, and others, I’m making the right moves at the right time. “Like any good revolution,” Downey says, “social media has fundamentally changed how we communicate in a very short period of time.” Even more, she says we are still at the beginning of massive changes. “With emerging technologies focusing on geo-targeting, augmented reality and near field communication, there are countless evolutionary developments in communication headed our way.” It’s thrilling, she adds.

Shannon ought to know. She’s the owner of Pivotal Production, a digital marketing agency serving such clients as Chiquita, Northwest Community Hospital and  Woman Made Gallery. She’s also a digital trainer, adjunct faculty at DePaul University, and a blogger for Crain’s Enterprise. She says there’s been an unequivocal shift in society and today’s media landscape. She spends a good deal of her time, she says, training professionals on how to get on board: “My favorite expression is “Evolve or Die”. Marketers that see the potential and opportunity for innovation and embrace it are, and will continue, to thrive. Those that don’t will die off. Those decisions are being made right now, consciously and unconsciously.”

For other late adopters who don’t quite “get” social media, here’s something to keep in mind: Social media isn’t just a social network. It’s a huge marketplace–and marketplace of ideas–where you can market yourself to both a targeted market and global market, at the same time.

Given all that, what can you do? Here’s a few quick tips on how you might get started:

1)      Be creative. Beyond the everyday uses (updates, personal messages, news and professional networking), think of how you can participate in the seemingly boundless communications arena of digital and social media.

2)      Find a niche.  Think about what you love, and how it impacts others. That’s usually a good place to start. Then think of a platform to best express your passion. (Think Pinterest!)

3)      Get started.  Take the leap! Now that the seed of the idea has been planted, nurture it and watch it grow.

4)      Be active. Commit time everyday to participate and communicate with your audience (remember, participating means reviewing and responding). Like working any job, branding on social media is a dynamic, everyday activity. This is not the time to rest on your laurels. Discover your brand, then work it, every single day.

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