Posts Tagged 'diversity and inclusion'

Public Relations Diversity, Advancing Your PR Career, and Tech Social Responsibility

Thus far, March has been ripe with new ways to learn from the public relations paths (sometimes missteps) of others. Here’s our round-up of good reads covering various topics in PR.

How to Create Racially Sensitive Ads

We found this timely article in Entrepreneur, with the idea of helping small businesses avoid the big-budget mistakes of many corporate giants. The article offers practical solutions to what appears to be one of the greatest mysteries of today’s media landscape, in PR, marketing, advertising, digital marketing and public relations, etc.—How to Create Racially Sensitive Communications. See if you agree …

Rising in the PR Ranks

Also, every day some pros find themselves moving from entry or intermediate levels of PR to supervisory or senior management roles. How can you best position yourself for that career change. Laura Slingo offers this sage advice via PRWeek.

Facebook and CSR

Then, on a topic we’ll discuss more later, recent days have cast a long shadow over the Facebook juggernaut, bringing front and center an issue we’ve long advocated—greater social responsibility in the tech industries. This time it’s the issue of privacy and corporate social responsibility; previously it’s been diversity in tech. So, from Bloomberg, here’s a closer look at the making of a CSR issue that now has many people rethinking Facebook usage.

As always, we’d love to hear back from you on these and other PR issues. Let us know what’s going on in your comments below.

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Public Relations and Diversity

Coming into 2018, the perennial question of diversity in media industries–specifically, public relations–continues to be a major issue. When will the talk result in action? And not simply action addressing a “pipeline” for those yet to enter the field, but action opening doors to experienced PR pros now looking for advancement and opportunity within the senior ranks of the field. Some of those questions are answered in this essay on public relations diversity by PR management consultant Rick Gould. On other aspects, we suggest evaluating the evidence by the same standards as PR professionals are typically measured–based on outcomes and results, rather than effort. You can read Gould’s article here.

And merely days later, writer Aarti Shah provides additional insights into the slow progress toward diverse staffing in PR and marketing industries. Read it in Forbes.

The industry has grappled for more than a decade with diversity initiatives that have made, at best, modest dents on a longstanding problem.”


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