When PR is Bad, Sometimes Nothing is Worse

Image via Ph Communications

When public relations advice is bad, sometimes nothing could be worse. Such was apparently the case with Bell Pottinger, a British PR firm that last week was booted out of the UK’s professional body for bad practices. This was more than a case of conduct unbecoming. In fact, the Public Relations and Communications Association invoked its harshest penalty ever by expelling Bell Pottinger for inciting racial divisions during elections in South Africa. A toxic development for a country already fraught with racial divisions of historical proportions.

Truly, when public relations is bad, almost nothing is worse. It’s instructive for all business professionals, but particularly public relations folks, as well as the public at-large to understand the slippery slope of what went wrong at Bell Pottinger. Read a full report, including the statement from the PRCA, here.

Breaking News Development:  Since we posted this story. Bell Pottinger’s demise reported imminent for its public relations misdeeds.  Read it here. 

MORE BREAKING DEVELOPMENTS: (9/15/17) Things get worse for Bell Pottinger. Latest reports say they’ve earned this moniker: “Worst Ethical Breach In History.” Story here.

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