A New Era in Corporate Social Responsibility?

CSR

Okay, so we’ve been  MIA to attend to some new projects. But we thought we’d finish out 2014 and go into 2015 strong, with some words of wisdom on one of our favorite topics–CSR (corporate social responsibility).

As with everything else associated with business marketing and communications, there’s a way to do almost anything … then there’s a way to do things that are strategically aligned with our business purpose, goals, and values, etc. So it was interesting to us to run across this Harvard Business Review in-depth assessment of CSR programs, which can provide guidance to all us PR-types on why companies do what they do in CSR (the end goal), and how they might do it better. For your new year’s enjoyment, were passing along the article and advice here.

Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being of the communities and society they affect and on which they depend. But there is increasing pressure to dress up CSR as a business discipline and demand that every initiative deliver business results. That is asking too much of CSR and distracts from what must be its main goal …  Read more.

 

BTW, Happy New Year!

Happy New Year Greetings & Image

 

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