Getting “Social”: A Snapshot of CEOs Using Social Media

Our readers no doubt know that we’re a big fan of  CEO-blogging. There’s virtually no reason not to, and there are many, many ways to work around the possible constraints. To make the point about CEOs generating content via blogs and other forms of social media, here’s a relevant reblog from Steve Tappin, Guru and Founder of World Of CEOs, via LinkedIn and his WorldOfCEOs social-mediawebsite.

In this post, Tappin cites [and ranks] the many big execs who are now active on social media [not just blogs] and creating digital content. It’s very insightful and underscores our belief that CEO-posting is relevant and useful in creating an overall company culture, but also in influencing the social climate in which businesses operate.

The graphic below shows a bit of what Tappin and his World of CEOs has found. We’ve copied the top three CEOs listed: Richard Branson, Marissa Mayer and Jeff Klein, but you can view the entire list by following the link at the end.

 

World of CEOS World of CEOs 2 World of CEOs3

Here’s the link to Tappin’s full top 60 list of CEOs using social media:

http://linkd.in/1kiLZK4

And, if you’re interested in more on this topic, below is a link to a nice series of articles from Forbes on corporate marketing on social media. We’ve started with the summary of the 10-part series, from which you can link to each of the 10 articles.

http://www.forbes.com/sites/daviatemin/2011/08/17/strategy-the-one-do-amidst-the-donts-wrapping-up-the-10-donts-of-corporate-social-media-series/

Check out all of the above, and share this info with your top exec! It’s great for inspiration and as a guide for “how-to.”

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