Archive for March, 2014

Think you’re a thought leader? You’re probably wrong… but here are 3 ways to become one

As our readers know, we write regularly about public relations strategies and tactics, corporate social responsibility (CSR), marketing and customer service, storytelling, etc. Another topic that sparks our interest is thought leadership. Below we reblog an article on what makes a thought leader. As far as we’re concerned, we couldn’t have said it better. If you like the post, or have something else to say about thought leadership, let us know in the comments below.

Financial Post | Business

Thought leadership. A term bandied about daily by public relations people trying to build the reputation of their CEO. But most people talking about thought leadership have no clue what it means. And most content labelled as “thought leadership” is actually missing the elements of both “thought” and “leadership”.

That’s a shame, because what Canadian businesses desperately need right now are a few business leaders who are willing to seize the conch, demonstrate leadership, and challenge government and industry alike in a public and personal way.  Instead, Canadian leaders are notably absent from the international stage. January’s meeting of the World Economic Forum in Davos is a perfect example. Of the more than 2,500 participants, only 36 are listed as coming from Canada. Just eight speakers for the summit are listed as Canadian, and not a single one was representing a Canadian-based business.

That means Canadian CEOs were almost…

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