Social Responsibility and Small Business

woman business owner

Too often when we talk about social responsibility in business, the default image is of some large corporation or conglomerate, and what they are or aren’t doing in their business to make the world a better place. Rarely do we stop to think or talk about how small businesses—like ours, MediaWorks, Inc.—can be engaged as socially responsible businesses. We recently ran across a great article from Stanford Social Innovation Review that offers a powerful narrative and a template for how even the smallest businesses can engage in socially responsible business practices. It starts like this:

How To Be A Socially Responsible Small Business

1)      Your money is a powerful vehicle for change. Every dollar that you spend is an opportunity to make a conscious choice to support values-aligned businesses. Your dollar is your “vote.”

2)      Buy local. Coffee, lunch, office supplies, support services, including insurance, banking, repairs, office supplies, office security, etc. These are all services needed by most businesses that can have a measurable impact on a community when purchased, where possible, locally.                   small retail shop

3)      That measurable impact is known as the “multiplier effect.” Dollars spent locally tend to circulate longer within a local community and they’ve also been reported to increase levels of collaboration and mutual support among businesses, as well as total dollars spent.

4)      Giving back. The book on which the Stanford Review article is based, Small Business, Big Change: A Microentrepreneur’s Guide to Social Responsibility, offers a couple of creative ways that small business can give back to their community.

  • Contribute cash or in-kind donations to local causes and organizations that serve community needs.
  • Donate a percent of revenues or a percent of the cost of products or services to community organizations you support.

To find out more of the details, we highly recommend reading the article, or perhaps buying the book. But most importantly, realize there’s an important role for small businesses to play in social responsibility.

We’re already engaging in some of these practices (buying local), and look forward to more ways to do our part. Your small business can send out a powerful message about social responsibility in its local practices that can become a catalyst for communitywide, and perhaps global, change.

Businesswoman Assisting Customers

One last thing, here’s an update on the “big picture” in CSR, “How the Voice of the People is Driving Corporate Social Responsibility,” from Harvard Business Review: http://blogs.hbr.org/cs/2013/07/how_the_voice_of_the_people_is.html?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow

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