Why Don’t They Call It “Makes-Sense” Marketing?

In past posts we’ve featured the Corporate Social Responsibility campaigns of Panera, Starbucks, Exxon and more, and there are many others out there makingPie  Chart Marketing Image similar “smart” marketing moves. One of the common equations of these and other successful cause-related marketing is that the causes they support are so intrinsically tied to their industries and their business models. So, it occurred to us, why don’t we just call these efforts “makes-sense” marketing”?

Here’s another noteworthy CSR campaign—this one by OfficeMax. The retail office supply company is providing—guess what—to schools? School supplies! It’s a win for the retailer and no doubt for the appreciative teachers, kids and administrators at receiving schools. Makes sense, right?

Clearly, more such smart marketing moves are needed, and we like to spotlight as many as we can. So if you’re aware of other smart marketing moves by companies, large and small, please let us know. Just makes sense, doesn’t it?

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