Archive for March, 2013

New from the ‘Net: All About Content Marketing, New Ideas, & Brand Journalism

Where would we be without the Internet? I know it’s an obvious statement, but do abstract background @ & internet

you ever ponder the question? Sometimes, usually following some great find online, I think, how would I ever have come across this info if not on the ‘Net? So, in that spirit of sharing, I’m here today to share some especially helpful posts from the Web.

First, if you’re in PR and have been preoccupied with—or in some cases, maybe just vaguely aware of—the terms content marketing and thought leadership, here’s two must-read articles to help you understand these trends that have taken hold in the industry. Yes, there may be a lot of good reads on the topic out there, but I think AdAge’s article, “Solving the Content Creation Conundrum,” is the one that may help get you up to speed most quickly.

Then, once you’ve got a basic understanding of content marketing as a foundation, this MinnPost story will give you some idea of how the dynamics of content marketing are playing out in the industry.

Wait, there’s more … In this digital era, how are you creating and cultivating new ideas?

A timely question, which got us to thinking after reading an article on the same topic, once again in AdAge. So what are you doing to grow good ideas? This article will share not only some nifty new tech products you may never have heard about, but will actually give you a sampling of how the “ideas” people work … you know, the ones who are radically changing your workplace & mine.

And finally, while we’ve leveled some criticisms, we also like to take a look at some of the creative things companies are doing in this new media/new marketing environment. Starbucks is often a frequent target. To that end, here’s the latest on what Starbucks is doing to keep its brand (and its innovative CEO Howard Schultz) in the public mind.

Hope you found something that makes you go, Ah!

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