More Organizational Storytelling and PR from Ford Motor Company

PRDoctorChicago is all about Communications experiences, insights
and lessons learned from pros.

A few months ago, we wrote about organizational storytelling and kicked off the post with an incredibly forward-thinking quote by Henry Ford on communications and business. Ford Motor Company’s approach to communications and its outreach to customers has been making news again.

The article below by Ashley Zeckman on TopRank Online Marketing Blog serves as a timely update, offering myriad lessons to communicators on such tough topics as marketing, branding, consumer engagement, marketing mix, social media content, etc. Check it out for some “deep” lessons learned …

  Scott Monty on How Ford Empowers Customer Storytelling                        & Lessons Learned

“As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further.

In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned.”

Continue reading … http://www.toprankblog.com/2013/01/scott-monty-customer-storytelling/

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1 Response to “More Organizational Storytelling and PR from Ford Motor Company”


  1. 1 uvacustomervalue January 23, 2013 at 3:33 am

    Reblogged this on uvacustomervalue.


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