Archive for January, 2013

More Organizational Storytelling and PR from Ford Motor Company

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and lessons learned from pros.

A few months ago, we wrote about organizational storytelling and kicked off the post with an incredibly forward-thinking quote by Henry Ford on communications and business. Ford Motor Company’s approach to communications and its outreach to customers has been making news again.

The article below by Ashley Zeckman on TopRank Online Marketing Blog serves as a timely update, offering myriad lessons to communicators on such tough topics as marketing, branding, consumer engagement, marketing mix, social media content, etc. Check it out for some “deep” lessons learned …

  Scott Monty on How Ford Empowers Customer Storytelling                        & Lessons Learned

“As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further.

In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned.”

Continue reading … http://www.toprankblog.com/2013/01/scott-monty-customer-storytelling/

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One of the Saddest Posts You’ll Ever Read

HAPPY NEW YEAR! Ironically, in the first days of 2013 an article shooting_embed_1638265acommanded our attention that led us to send out the following antithetical tweet: “One of the saddest posts you’ll ever read: “Massacre message management” is new PR specialty: http://wapo.st/Uc5Yhj ”  If you don’t grasp the full meaning until you read this article,  don’t feel ingenuous or uninformed. It’s a new low-water mark for PR that speaks more about the social and cultural climate in which we practice today and not quite so much about the manner in which we practice. However,  if  this doesn’t make you sad, then perhaps you’ve become cynical.

Don’t get us wrong, we’re not simply reacting to wordplay and alliteration: PR people have been handling crises and disasters since the beginning of the profession. It’s part of our stock in trade.  Nonetheless, it’s a dubious and inglorious distinction to realize that “massacre message management” has become a recognized sub-specialty of  PR practice today.

We’ve shared our thoughts on a new issue that perhaps you weren’t aware of; we’d love to know yours. Looking forward to a healthy dialogue on a thorny new topic in PR!


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